Members Health has launched a new campaign designed to highlight how its members provide private health insurance to a wide range of Australians.
The campaign is using advertisements that will be placed on digital platforms.
According to the advertisements, "No one knows more about health than our health professionals. That’s why so many of them and their families are with Members Health funds. And you can be part of this special group too."
Members Health is the representative group of not-for-profit, member-owned, regional and community-based private health insurers.
CEO Matthew Koce said many funds were established to provide private health cover to individuals and families of those employed in the health sector and other industry groups such as teachers, police, military, banking and finance, transport and mining and emergency service workers.
“There’s a Members Health fund for everyone. If it’s good enough for doctors, nurses, midwives and paramedics, it’s good enough for everyday Aussies. Many people might not realise they can qualify for a member-owned fund and receive the same benefits, choice and peace of mind that health professionals trust,” said Mr Koce.
“For too long the private health market has been dominated by a handful of for-profit corporations. It’s great to see Members Health funds rising to this challenge with consistent growth driven by younger people attracted to the ‘people over profit’ ethos and seeking better health cover value,” added Mr Koce.