Medibank's ahm has partnered with Kogan.com to enable the online retailer to offer health insurance policies under the new brand ‘Kogan Health’.
The three-year agreement will see the Kogan Health brand launched in the first half of 2018.
Medibank's chief customer officer David Koczkar said the rise and expansion of Kogan.com had similarities with ahm.
“Kogan.com has been very good at creating a sharp, low-fuss online experience for value-conscious customers.
“And our ahm brand has also been growing rapidly and getting an enthusiastic response from customers who just want things to be simple, affordable, and on their terms.
“So this partnership is a great match and we’ll be able to do something different and attractive for Kogan Health customers,” he said.
According to David Shafer, executive director of Kogan.com, “Having more than 8 million Aussies as active members of the Kogan community enables us to form strong commercial partnerships like this, which result in a win-win-win for Medibank, Kogan’s shareholders and, most importantly, Kogan’s customers.”