Medibank says its Live Better program has recorded half a million interactions through its online content, activities, and rewards program, during its first year.
Live Better tracks and measures activities. It also rewards eligible Medibank customers for making small healthy changes such as getting an early night, cooking a nutritious meal, meditating, walking with a friend, or visiting the dentist.
Live Better members who hold Medibank hospital or extras cover can earn up to $360 in value each year for taking healthy actions.
According to Medibank chief customer officer David Koczkar, there has been an increase in members tracking activities like yoga, Pilates and mindfulness during the COVID-19 lockdown.
“This program is about encouraging Australians to take healthy actions and I am proud of the impact it’s having on our member’s health and wellbeing,” said Mr Koczkar.
“New data shows a 90 per cent increase in the number of members tracking stretching over a 12-week period in April, May and June, compared to the previous three months.
“During restrictions, we also saw a 24 per cent increase in meditation or the cumulative equivalent of more than 5 years of people taking time out for themselves.”
48-year-old Sydneysider and Live Better member Naomi Lee had considered herself to be reasonably fit and healthy. She was shocked when told by her doctor that both her weight and cholesterol levels were higher than recommended. She has since brought her weight and cholesterol within the healthy range by moderating her diet and increased daily movements.
“I was after inspiration because whilst I was determined to maintain a healthy lifestyle, I get bored with the same routines, so I was looking for different types of exercises to do and healthy recipe ideas to cook, to keep me entertained and share the healthy experiences with family and friends.
“I began joining the monthly challenges through the Live Better app in April, just as something different to do during the lockdown, and quickly set myself a goal of at least 30 mins of exercise each day and to not let my weight and cholesterol creep up again.
“It helps to keep me focused and honest, acting as a reminder to make up at dinner, for example, if I’ve not had the daily 2 fruits and 5 veg during the day; a deep breathing session at night time or plan for cardio/strength workout tomorrow if I’ve had a rest day from exercise,” said Ms Lee.
Ms Lee added it is a lifestyle change that she plans to continue for many years to come.
“It’s been so rewarding to be able to earn points by spending 8 hours in my mum’s garden, through acts of kindness, cardio, HIIT yoga and boxing. I even manage to trick my uncle into exercising by getting him to hold the boxing pads.
“I am not super fit or motivated but it’s a really good app for those like me who just want help to get into a healthy lifestyle,” added Ms Lee.