Medibank has announced it will provide small businesses and community organisations in the health and wellbeing sectors with an online platform to promote their expertise as part of an expansion of its Live Better at Home program.
In response to social distancing and self-isolation, Medibank launched a free online program of workout videos, cooking demonstrations and guided meditations for people to do from the comfort of their own home.
It said that in the first four weeks of the program, there were more than 82,000 views of the content with stretching guides and Pilates the most popular.
According to Medibank chief customer officer David Koczkar, the next phase of the program is about supporting small business and community organisations that have been disrupted by coronavirus (COVID-19).
“Small businesses in the health and wellbeing space play an incredibly important role in their local communities, inspiring people to stay fit, eat healthy and take time for yoga, Pilates and mindfulness," he said.
“We want to give back by providing a platform where they can share their passion, skills and content with a new and broader audience.”
Medibank said it is also calling for nominations from businesses that are offering Australians a new way to work towards their health goals at home.
The selected businesses will be invited to share their program through Medibank's Live Better at Home by creating an online video that will be published across Medibank’s social media channels and to its 3.7 million customers.
“We welcome nominations for any businesses that are continuing to support the health and wellbeing of Australians, whether it’s an online dance class or virtual music lessons for kids,” said Mr Koczkar.
“With a broader range of activities and initiatives from businesses across the country, Live Better at Home will continue to help all Australians keep up a balanced lifestyle at home.”
Businesses can nominate online. Nominations close on 28 April 2020.