HCF says `Flex my extras’ reinvents private health cover for young Australians

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HCF has launched `Flex My Extras' to address the rising cost of living and evolving health needs of young Australians.

The product targets singles and couples aged 18 to 39. It offers an affordable and easy-to-use extras experience, putting financial control, choice, and unbeatable value into the hands of its members.

It offers 100 per cent back on a dental check-up, a flexible single limit of $650 for other services, plus $175 optical limit per calendar year.

HCF said `Flex My Extras’ gives its younger members the freedom to spend their limits on the extras they want, including online mental health support, teeth whitening, acupuncture and vaccinations.

The company said its latest research shows that 84 per cent of Australians aged 18 to 39 will require Extras health cover in the next 12 months.

Of those, over 78 per cent prioritise dental and teeth whitening, with optical (41 per cent) and mental health services (40 per cent) making up the top three most important services in their private health cover.

HCF CEO Sheena Jack said, “At a time when budgeting and cost-cutting are paramount, affordable, flexible health cover has never been more relevant. ‘Flex My Extras’ empowers our younger members to create a tailored cover that delivers the value they genuinely want.

“By simplifying the healthcare experience, we’re letting members choose the extras cover that resonates with them most, which for this younger cohort, includes dental, mental health, physio, optical and acupuncture. It puts the choice back in their hands.

“Reshaping how Australians see and use their extras cover, ‘Flex My Extras’ also provides an opportunity for younger members to better grasp how extras cover complements Medicare, to support their overall health and wellbeing.”

According to HCF's chief officer of product and diversified business, Lorraine Thomas, “'Flex My Extras' is a testament to how we’re putting our money where our members are and our commitment to delivering affordable, accessible healthcare solutions for all Australians.

“We also want younger members to see the value in choosing and sticking with us which is why we’ve introduced our unique Gap-Bonus feature which helps members eliminate or reduce out of-pocket costs on any of the services they’re covered for and increases up to the third year they’re with us.”

“HCF ‘Flex My Extras’ is uncomplicated healthcare, offering a flexible limit and affordable cover for the services younger members value most,” added Ms Thomas.