HBF takes over naming rights from nib

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HBF has assumed naming rights sponsorship of Perth’s rectangular stadium from nib.

A new agreement with VenuesWest, on behalf of the state government, will see the home of Perth Glory and the Western Force renamed HBF Park.

HBF CEO, John Van Der Wielen, said as a high profile, member-based, Western Australian company, there was an expectation HBF would contribute to the local community.

“It’s a responsibility we’re glad to accept, and this support of one of WA’s most historic community assets reflects our ongoing commitment to our home State,” said Mr Van Der Wielen.

The change in sponsorship follows a decision by nib to end its sponsorship of Perth Rectangular Stadium.

“This is a site where West Australians have played and competed for over one hundred years. We think it’s appropriate that it carries the name of a proudly Western Australian organisation,” continued Mr Van Der Wielen.

While the terms of the agreement were confidential Mr Van Der Wielen said the cost to HBF was modest compared to other corporate sponsorships in WA.

“As an organisation that pays over $4 million every day in benefits to our members this really is a small outlay,” he said.

VenuesWest CEO David Etherton said he welcomes HBF’s support.

“HBF’s existing support of VenuesWest facilities, HBF Stadium and HBF Arena, has seen a boost in the number of HBF members using the facilities,” said Mr Etherton.