HBF partners with global tech companies to support transformation

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HBF says it has reached a milestone in its program to transform its business and the experience it provides to its one million members.

The Perth-based insurer says it has signed contracts with three global technology companies to support its digital transformation - Salesforce, Amazon Web Service and Oracle.

Salesforce is a global leader in customer relationship management. HBF said Salesforce will help transform its member and employee-facing systems.

HBF said the cloud platform provided by Amazon Web Services is enabling it to migrate from traditional on-premises data and systems.

"HBF will adopt a range of solutions such as AWS-powered data lakes to store and manage crucial data, enable faster and more informed business decision, and enhance real-time interactions with members and medical providers," it said.

Oracle Health Insurance will be used for policy administration and claim processing, as well as finance and medical provider interactions.

"Oracle’s expertise and technology will assist HBF to develop and launch products more quickly and efficiently in response to changing member needs," said the company in a statement.

According to HBF chief digital and transformation officer, Prasad Arav, “We go into the next stage of our transformation program knowing we now have some of the world’s leading technology providers working with us. 

“Members will see the fruits of this over the coming months and years, with more personalised, intuitive, and easy to use services in any channel a member chooses to use. 

“One of the very first deliverables will be a new HBF app which we expect to become the first choice channel for many of our members.

“Our capabilities will also enable us to play a growing role in WA’s health sector, as we add new health related services. 

“I have no doubt HBF will be an employer of choice for anyone wanting to work with the latest technology in areas such digital marketing, customer experience design, data analytics, cyber security and cloud services.”