HBF named Australia’s most trusted private health insurer in Roy Morgan awards

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HBF was recognised as Australia’s most trusted private health insurer in the 2023 Roy Morgan Trusted Brand Awards.

The awards are based on responses from over 25,000 people who participate annually in the Roy Morgan survey measuring trust levels in 900 brands across 26 sectors.

Category winners are deemed to have displayed high levels of trust compared to their competitors.

The Roy Morgan accolade follows previous recognition for HBF, including Best Health Fund of the Year 2023 by Finder and Outstanding Value Extras Cover WA 2023 by Canstar.

HBF CEO Dr Lachlan Henderson said, “It is pleasing to have our commitment to delivering transparency and value in our health insurance products and services independently recognised by these awards.

“But rather than resting on our achievements, we want to continue driving better outcomes for our 1.1 million members across Australia.

“Over the coming year we will be investing in technology to improve our member experience and expanding our physiotherapy, dental and health services at a time when affordability and access to private health insurance has never been more important.”