Greg Hunt launches the government's COVID-19 vaccine information campaign

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Health minister Greg Hunt has launched the federal government's $23.9 million public information campaign that is designed to encourage Australians to get a COVID-19 vaccine.

The national immunisation campaign has been delayed until the end of February but the government is pushing ahead with the information campaign.

"The campaign will keep Australians fully informed and up to date about the safety and effectiveness of COVID-19 vaccines as they become available, including when, how and where to get the jab," said Mr Hunt.

The TGA has approved the mRNA vaccine developed by Pfizer and BioNTech. The government has secured an agreement for 10 million doses of the vaccine and doses of the vaccine being developed by AstraZeneca and its partner The University of Oxford as well as Novavax.

Mr Hunt said the information campaign will be rolled out in three phases, starting with reaffirming the-19 vaccines have been put through our an independent and rigorous approval process,

It will then provide information on how the vaccines will be rolled out, particularly to priority groups and dosage requirements, and then practical information about how and where people get vaccinated.

Mr Hunt said, "The information in this campaign, based on expert, and independent, medical advice, will help answer the questions people may have. The campaign will run across a variety of mediums, including television, radio, press, digital, social, mobile, search and out of home."

The minister added, "I am confident, given Australia's high vaccination coverage rates that Australians will take up a safe and effective COVID-19 vaccine in equally high numbers.

"This campaign will help every Australian to understand how the vaccine works and how it will keep them and their family safe."