GMHBA integrates customers with Frank

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GMHBA has announced it has integrated over 30,000 customers across to its online health insurance brand, Frank.

The company said the decision to integrate was as a result of a comprehensive business review to reduce complexity, improve operational efficiency, and optimise its balance sheet.  When was acquired in July 2015, consolidation was identified as a likely pathway.

GMHBA chief of customer, Tony Hall, said, “This is a fantastic outcome for GMHBA – we now have a two-brand business model thereby creating significant efficiencies in operations, product, customer and management support.

“We have effectively streamlined our business model to achieve greater long-term value for our members. has been a wholly owned subsidiary of GMHBA for five years and the integration will make us a stronger, more resilient fund.”

GMHBA said there will be no impact on service levels and products and rates will not be impacted by the integration.

Mr Hall added, “The Frank team is really looking forward to onboarding members and continuing to provide them with simple and affordable cover as Australia’s number one online not-for-profit health fund.”