Bupa launches its new rewards and loyalty program - 'Life Rewards'

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Bupa has officially unveiled its new tiered rewards and loyalty program with customers gaining access to more retailers, entertainment, travel, dining discounts and offers, as well as access to members-only competitions.

The company said its new loyalty program is the first of its kind for a large health insurer, offering access to a rewards store, discounts and experiences.

The program also offers discounts of up to 10 per cent on more than 100 eGift cards spanning across supermarkets, fashion, home entertainment, department stores, petrol, home, and streaming services, and at more than 300 restaurants nationally in metro and regional areas.

The program, called 'Life Rewards', comprises five membership tiers, and members can unlock elevated offers within each tier the longer they are a Bupa member.

Bupa Health Insurance managing director Chris Carroll said, “We listened to our members and designed our new loyalty program around what they told us they wanted - to be rewarded for their loyalty to Bupa and to be able to easily access everyday savings from big retailers as part of their health insurance membership.

"We’ve supercharged our rewards offering with an enviable mix of brands, so our members have access to a wider range of discounts and earn money just by spending at retailers our members asked for.

“We also wanted this program to recognise and reward our long-time Bupa members with access to money-can’t-buy experiences, including concerts, events and chefs at their own kitchen table.”

Following the initial launch of Life Rewards in mid-September, Mr Carroll said members had already saved thousands of dollars on their purchases.

“So far, our eGift card discounts have been our most popular reward offers, with many members choosing to save on their supermarket shops and fuel, helping take some pressure off everyday family budgets,” he said.

“Australians continue to face rising costs and inflationary pressures and Life Rewards is one of the ways we can help our members realise more value from their health insurance and maximise savings from their everyday purchases.”