Bupa in health-focused collaboration with Woolworths

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Bupa has announced a collaboration with Woolworths Everyday Rewards aimed at rewarding customers for choosing fresh fruit and vegetables.

The partnership will give Bupa's health insurance members access to bonus point offers when they link their Woolworths Everyday Rewards account to Bupa.

Bupa customers can collect three points for every dollar spent on fresh fruit and vegetables and Macro Wholefoods Market products for the first 60 days after linking their account. This is designed to recognise their investment in health and will help them enjoy discounts on future shops.

Emily Amos, managing director of Bupa health insurance, said the partnership comes at a time where health and household budgets have never been more important.

“By giving members the chance to collect more points, they can earn savings towards a future shop faster. This initiative will reward our members for healthy choices and give them added value from their health insurance policy,” said Ms Amos.

“Woolworths shares our passion for promoting healthy lifestyles and we hope as many members as possible take advantage of this offer by enjoying deliciously fresh and nutritious food options.”

Eligible customers will also enjoy a Woolworths-first, with 20 times bonus points on cleaning products - the highest bonus points offer to date. Further partnership benefits later this year will include 10 times bonus points on a total shop plus special offers across the Woolworth Group.

Hannah Ross, Woolworths director of Everyday Rewards, said the partnership is an important evolution of the supermarket’s broader strategy to support its customers’ health and wellbeing.

“We know our customers want to make healthier eating choices, and we’ve been working hard to make it easier and more affordable to do so,” said Ms Ross.

“This focus on wellbeing has only accelerated in the pandemic, with our customers telling us their number one food priority over the next 12 months is eating more fresh fruit and veggies.

“We’re delighted to be teaming up with Bupa to support this positive intent with extra rewards on purchase that can help kickstart new habits.”